1) To liberate and free those gamers who are fed up with "Competition Clans" and to give them a place where they can play without rules, restrictions and politics.

2) To give individual gamers, who have never been involved with a clan, a place where they can feel a part of something like a team or a family.

3) To be open to all gamers, despite their experience level. Our clan is open to both beginners and experienced players alike from both Australia and New Zealand.

4) Our clan does not play in any competition or wars. We play for the sheer enjoyment and fun of playing the game, but we still play as a team.

5) All members are encouraged to be free in game, not to feel pressured into participating  in clan wars.

6) We hope to continue increasing our numbers for as many gamers who wish to join, and maybe one day challenge some of these Competition Clans, and hopefully show them that this is the best way to run a successful and happy clan.

7) The tag ' =]UG[= ' was created to show two smiley faces either side of the letters UG, meaning happy gamers.